Plot these scores on a 0–100 scale (which is dynamic in nature and will “stretch” over time).Apply some math and coding magic to calculate “raw” DR scores.Take into account how many unique domains each of those websites link to.Take into account the DR values of those linking domains.Look at how many unique domains have at least 1 dofollow link to the target website.To put things simply, we calculate the DR of a given website the following way: While these metrics are useful, it is important to remember that websites do not rank solely because of their backlinks, and sometimes even a high ranking will not turn into traffic. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website.
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